Standing Together to Support Communities Amidst the Wildfire Crisis in Western Canada

As wildfires continue to impact communities across Alberta, Saskatchewan, and Manitoba, our hearts go out to everyone affected. From evacuations to heavy smoke and ongoing health advisories, many are navigating uncertainty – and we want to show up in any way we can.

We recognize the vital role organizations like the Canadian Red Cross play in providing shelter, food, and emotional support during these challenging times. To help amplify their efforts, we’ll be accepting donations in-store at all our locations – and for every dollar donated at the till, we’ll match it. It’s a simple and meaningful way for our community to double their impact in supporting those in need. Please speak to a team member in-store to assist with your donation. 

For those who prefer to contribute from home, we also encourage personal donations to the Canadian Red Cross Wildfire Relief. Every contribution – no matter the size – helps meet urgent needs and supports long-term recovery. Donations can be made at redcross.ca or by calling 1-800-418-1111. Please look for the 2025 Saskatchewan Wildfires Appeal and the 2025 Manitoba Wildfires Appeal, and the Canadian Wildfire Fund when donating. 

To everyone impacted – and to the first responders and volunteers on the frontlines – we see you, we support you, and we stand with you. 

Stay safe and take care of one another.

*Total FIKA Company donation up to $5,000