Executive Team

Mr. Podmoroff brings to the organization over three decades of business experience, including operations, IT, marketing, commercial real estate development, property acquisition/disposition, retail site selection and regulatory approvals. For nearly half that period he’s been actively acquiring sites and constructing retail locations for a national drug store chain in Western Canada and most recently assembling development sites in proximity to Edmonton’s new ICE District. Mr. Podmoroff’s rich skill set in highly competitive businesses and his extensive national reach of industry contacts make him an indispensable corporate visionary.

PRITAM LONGOWAL - Principal and Founder
Mr. Longowal has an extensive background in operational executive management of regulated retail businesses, including quality assurance and commissioning/setup of retail stores. He has been Chief Operating Officer of a profitable Alberta-based regional liquor store chain for over eight years. Mr. Longowal has a Bachelor of Science in Engineering from the University of Alberta.

AJAY PARMAR - Principal and Founder

Mr. Parmar has over 15 years of successful executive business experience. He is currently a Partner and President of a successful property management firm. He is responsible for management of myriad construction projects including tenant improvement build outs, complete exterior building renovations, rehabilitation and modernizations. Mr. Parmar’s skillset includes leasing, budgeting, financial forecasting and property management for properties throughout Alberta, including those with strict security, privacy, financial reporting requirements such as Provincial and Federal tenancies.

NICOLE HAMMOND – VP, Retail Merchandising
Ms. Hammond draws on more than 20 years of experience in retail and fashion. She is responsible for sourcing, stocking, pricing and presenting goods in our retail stores ensuring LUCID offers a unique and class-leading retail experience.