Executive Team

Flower Product display case

MIKE PODMOROFF - President & CEO, Founder
Mr. Podmoroff brings to the organization over three decades of business experience, including operations, IT, marketing, commercial real estate development, property acquisition/disposition, retail site selection and regulatory approvals. For nearly half that period he’s been actively acquiring sites and constructing retail locations for a national drug store chain in Western Canada and most recently assembling development sites in proximity to Edmonton’s new ICE District. Mr. Podmoroff’s rich skill set in highly competitive businesses and his extensive national reach of industry contacts make him an indispensable corporate visionary.

PRITAM LONGOWAL - Principal and Founder
Mr. Longowal has an extensive background in operational executive management of regulated retail businesses, including quality assurance and commissioning/setup of retail stores. He has been Chief Operating Officer of a profitable Alberta-based regional liquor store chain for over eight years. Mr. Longowal has a Bachelor of Science in Engineering from the University of Alberta.

AJAY PARMAR - Principal and Founder

Mr. Parmar has over 15 years of successful executive business experience. He is currently a Partner and President of a successful property management firm. He is responsible for management of myriad construction projects including tenant improvement build outs, complete exterior building renovations, rehabilitation and modernizations. Mr. Parmar’s skillset includes leasing, budgeting, financial forecasting and property management for properties throughout Alberta, including those with strict security, privacy, financial reporting requirements such as Provincial and Federal tenancies.

NICOLE HAMMOND – VP, Retail Merchandising
Ms. Hammond draws on more than 20 years of experience in retail and fashion. She is responsible for sourcing, stocking, pricing and presenting goods in our retail stores ensuring LUCID offers a unique and class-leading retail experience.

Advisory Team

ADAM FLOOK - Operations
Mr. Flook possesses rare operational experience and management specific to the cannabis space. After launching his career with one of the largest global commercial real estate brokerages Mr. Flook answered a calling to focus on developing real estate for the cannabis sector in Colorado, USA. As such, he has been successful in several multi-million dollar capital raises for the development of several growth and production facilities for licensed producers as well as for a retail dispensary, seeing them through to fruition. Mr. Flook has been involved in Colorado’s recreational cannabis sector now for over four years at a retail store level. He graduated from the University of Alberta with a bachelor of commerce degree in 2009.

Over 30 years managing all aspects of Real Estate from acquisition, financing, restructuring and asset managing over $1B. Founder Kingsway Asset Management, Simplex Investment Corp., Co-founder of Group 3 Property Management. Mr. Parmar is currently CEO and Chairman of the Board of Trustees of RealCanna REIT.

Over 10 years of experience investing and managing over $600M of real estate. His experience gave him the vision to co-found and manage a vertically integrated commercial real estate company, Simplex Investment Corp., which owns and manages over $150M of assets in Alberta. Sundeep is currently pursuing his EMBA with anticipated completion in 2020. Mr. Cheema is currently Chief Investment Officer and Trustee of RealCanna REIT.